Mobile technology is becoming an effective ordering tool

Nov 14, 2013 | Articles

New data from the Pew Research Center’s Internet & American Life Project reveals that over half of all Americans – some 61% – now carry Smartphones, compared with just 35% in 2011.As society becomes more reliant on Smartphone technology, the QSR/Fast Casual industry is trying to relate and communicate with their customers on the Smartphone level – launching online and mobile ordering tools to satisfy their customers’ desires for convenience and speed.Darren Tristano, the executive vice president of market research for Technomic, Inc., says that mobile technology is the future of ordering. Over the last few years, in fact, innovations in technology that have hit the market are designed to enhance the ordering and delivery process – adding a little extra “quick” in “quick service restaurant.”“Make it easy for customers to walk in and walk out. Convenience is what quick serves are designed for,” says Tristano.And mobile technology is not just beneficial to the customer.Today, digital menu boards allow you to create, edit and manage your menu board content in real-time – right from the floor of your restaurant! Smartphones and Tablets make it easy to change products, pricing and promotions on the fly, so you can spend more time with your most valuable asset – the customer.With over 30 years of menu board expertise, VGS has created a Simplicity™ Mobile – a mobile Digital Menu Board tool designed specifically for the food service industry.Simplicity™ Mobile is cost-effective and flexible, featuring:• Editable fields which for changing information, colors, images and more• Dozens of stock food images and unique background textures (included)• Two convenient bundles available, for single unit operators or chains with multiple locationsSee Simplicity™ Mobile in action at

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